So why did I start a full-service branding agency? To answer that, I need to take you on a bit of a journey. Grab a cup of coffee (or tea, if that’s your thing) and let’s rewind a few years.

At 17, I packed my bags and moved from my home country to the United States to pursue higher education. I earned my Bachelor’s degrees in Computer Science and Mathematics and soon after, I launched a consulting firm. We worked with some heavy hitters like JP Morgan Chase, State Street, Gateway Computers, ADP, John Hancock, and more.

While consulting, I noticed a gap in the market. This led to the birth of a unique concept: the Mobile Spa. Imagine this—a day spa that brings the ambiance and services right to your doorstep. With mobileSPA, I dove headfirst into the small business ecosystem in the US. The concept took off like wildfire and soon, we were featured in the Wall Street Journal, USA Today, Boston Globe, Marie Claire, and other top-tier media outlets. We scored clients like Microsoft, AOL, McKinsey, PricewaterhouseCoopers, SONY, and over 100 other corporate giants. We even hit the big leagues with events like the Oscars with Coca-Cola and ELLE Magazine.

So, why did a company like Victoria’s Secret hire mobileSPA for its nationwide launch across 100 stores? The answer is simple: Branding. From the very beginning, we were laser-focused on this eight-letter word. Why did Seventeen Magazine or Vogue choose mobileSPA as their event partner? Again, it’s all about branding.

Before long, small business owners started reaching out to me for mentorship. Helping businesses with vision became my passion. I dove into brand consulting, especially with startups. It pained me to see so many small businesses fold just because they didn’t grasp the
importance of solid branding.

But here’s the kicker—when my clients handed over my strategies to their agencies, the results were often zilch. Nada. Nothing. I had to sit them down and show them the fake followers, bought likes, and generic comments their agencies were using. Seriously? Where’s the authenticity? Where’s the intent? Why are we, as businesses, setting others up to fail?

…..And that is how the journey of You Brand began, with authenticity at its core. We believe in keeping it real, genuine, and impactful.

Now, let me introduce you to our genius team that makes the magic happen – the ones that can turn a branding brief into a masterpiece faster than you can say “brand identity.”

Meet my co-founder, Alpana Barua—a Harvard grad and cybersecurity guru. And, to top it off, she moonlights as the Chief Marketing Officer of a Washington DC-based company. .With her eyes on our deliverables, nothing slips through the cracks. Alpana’s attention to detail is legendary; she can spot a misaligned pixel or a misplaced comma quicker than you can spell “Mississippi.”

Our creative directors? Momo and Chitresh – They’re the ones who add the WOW factor to each of our projects, We call them ‘Our secret sauce’:)

And then there’s our tech guru Sam—he makes sure our digital strategies are always cutting-edge and never cookie-cutter.

Together, we’re a quirky, passionate, and slightly caffeine-addicted team dedicated to taking your brand to the next level.

Feel free to connect with me on LinkedIn—I’d love to say hello and hear your story! Here’s my link: https://www.linkedin.com/in/devika-majumder/

Keep branding with purpose!
Wishing you continued success!

– Devika Majumder